| Term | Meaning |
|---|---|
| doppelgänger brand image | a collection of disparaging images and stories about a brand which are circulated in popular culture by a loosely organized network of anti-brand activists, bloggers and opinion makers |
| Term | Meaning |
|---|---|
| doppelgänger brand image | a collection of disparaging images and stories about a brand which are circulated in popular culture by a loosely organized network of anti-brand activists, bloggers and opinion makers |